About
tachelle lawson
TaChelle Lawson is a leader by nature and a trailblazer by choice. She is the President of FIG Strategy & Consulting, a boutique firm specializing in anti-woke business strategy and diversity communications. TaChelle brings over 20 years of experience in the hospitality industry, particularly in food and beverage and luxury retail. She combines data-driven insights with practical knowledge to enhance client revenues while fortifying brand equity.
As a thought leader, TaChelle adopts a distinct customer-centric stance on business and diversity and employs a direct and pragmatic approach, prioritizing profits and performance over race. She advises clients to leverage the power of diversity to reveal untapped growth (and revenue) opportunities.
ABOUT HER NEW BOOK
Black is not a Credential.
"Transforming Together:
The Power of Authentic Connections"
Focuses on building meaningful relationships through authenticity and mutual support.
"Courageous Living: Steps to Breakthrough Your Fears"
Offers practical steps and personal anecdotes to help readers face and overcome their deepest fears.
"Rise with Resilience: Stories of Triumph Over Adversity"
A collection of inspiring stories showcasing how embracing resilience leads to personal growth and success.
״Embracing Vulnerability:
The Path to True Strength״
Explores the power of vulnerability as a source of emotional and mental strength.
IN THE PRESS
"A Press Story Can Go Here"
News Name Here
"Anjali Kapoor Leads the Charge in Promoting Mental Health Awareness in Underserved Communities"
Flourish Magazine
"Empowering Women through Vulnerability: Anjali Kapoor's Groundbreaking Workshops"
Thrive Magazine
Welcome to the
CREDENTIAL
series.
A bold and unapologetic approach to DEI in business focused on driving profit and performance over performative gestures. Each book in the series tackles a critical aspect of the corporate landscape, starting with Black is NOT a Credential.
This is more than just a collection of books; it’s a movement. Each installment dives deep into the complex intersections of race, identity, and business, offering a fresh perspective on navigating these challenges with integrity and effectiveness. TaChelle’s voice is clear and powerful in a world of noise, and her books are essential for any business leader committed to making diversity a part of their strategy by focusing on profit and performance.
Book 1: Black is NOT a Credential
A deep dive into the pitfalls of race-centered DEI practices and massive overcorrection that jeopardize true business impact.
Book 2: Gender is NOT a Credential
Gender explores the nuances of gender diversity, challenging surface-level policies and hiring quotas that fail to prioritize the customer. (Winter 2025)
Book 3: Loud is NOT a Credential
A provocative look at how volume and visibility have been mistaken for value, disrupting the concept that being the loudest voice equates to expertise. (Fall 2026)